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Silvio contributes to several energy and climate-focused websites including Greentech MediaCleanTechnica, and The Energy Collective. His posts, as well as guest posts from our network, appear here.

Five Excellent Tools To Get To Know Your Audience Better

May 13, 2016

Note: This post was originally published on Applied Intelligence, Visceral’s blog

By Jeff Jensen

Do you know your audience? I mean, really know your audience?

Most people might respond “sure! They’re people who care about (company’s purpose)” which is fine for an accountant or HR associate to say. But if you’re creating content this isn’t good enough, if you want your content to grab your audience’s attention and be shared across the internet, you have to understand intimately what your audience cares about.

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